Motion Graphics for Advertising

Some of you may know about the photography we do, but the majority of the work that we actually do is more commercial advertising in nature. Work usually begins as photography or videography but then uses those images that have been captured to create advertising-related content for websites we maintain, brochures, magazine ads, or just content for social media pages.

Here is a recent TV commercial for T.P. Outdoors Monroe. This season, T.P. Outdoors Monroe began featuring one super hot in-store deal good for that week only. These commercials air weekly on the T.P. Outdoors Adventures TV show. First, we spent a day filming some products to be featured in the first few weeks of the season for special deals. Then it all had to be put together.

The T.P. Outdoors logo redesign for the Monroe store happened last year so it wasn’t part of this specific project but we did that too. The new Wild Bill’s Steals and Deals logo was created from a photo taken during a previous turkey hunt that was shot for T.P. Outdoors Adventures. From there, the photo was edited in photoshop to make the photo a little more cartoonish. Adobe Illustrator was used for completing the logo design for these ads. After that, the project was moved to Adobe After Effects.

This is where the magic really happened to animate the cartoon character and build the commercial. Animation like this required frame-by-frame animation to make things move smoothly. Rights to use a cartoon theif were purchased from an online resource but it still didn’t fit the exact look and actions that were needed for this spot. After Effects was used to edit the character for this. It’s an extremely time-consuming process and there are two different uses of the cartoon thief so it had to be done twice, but I think it worked pretty well.

While In After Effects, motion graphics templates were created for the products that would be featured in this series of commercials. It takes a little time to create these templates, but since the commercials would run weekly, it was much easier to create a template and then use that template over and over again. Once the templates and motion graphics were completed, everything then moved over to Adobe Premiere Pro for video editing and put all together into 30-second tv commercials.

All in all, there is over a week’s worth of work that went into this 30-second video using multiple software packages and years of experience doing this type of work.